Sunshine Resort, a luxury beachfront hotel sought to elevate its guest experience and optimize operational efficiency. The resort had accumulated valuable data on bookings, cancellations, guest preferences, seasonal trends, and revenue. Faced with increasing competition and the desire to maximize profitability, Sapphire Resort turned to data analytics for insights.

 As the Business Analyst, I led the effort to analyze the data and uncover actionable insights. By examining booking patterns, cancellation rates, and guest feedback, I identified key areas for improvement in customer service and operational processes. I also conducted revenue trend analysis to identify opportunities for maximizing profitability during peak and off-peak seasons.

 The analysis resulted in data-driven recommendations for enhancing guest experiences, improving staff allocation, adjusting pricing strategies, and offering personalized services to boost guest satisfaction and retention. These strategies helped Sunshine Resort optimize its operations and maximize revenue potential, ensuring continued success in a competitive hospitality market.