The Galaxy Life Insurance Application System project aimed to replace a manual legacy system with a modern, customer-facing digital platform. The initiative was designed to enhance the life insurance application process by improving user experience, increasing accessibility, automating workflows, and ensuring compliance with regulatory standards. A key focus was to incorporate robust analytics and personalized services to align with customer needs.

 As the business analyst on this project, I documented both the functional and non-functional requirements, ensuring the inclusion of automation, digital payment integration, self-service capabilities, and user roles for the "As-Is" and "To-Be" processes. I collaborated extensively with stakeholders, including project managers, domain SMEs, developers, and end users, to align project objectives and refine workflows. My efforts included conducting SWOT analyses and process flow mapping, which led to a significant 70% reduction in processing time and improved agility in decision-making.

 To enhance operational efficiency, I spearheaded automation initiatives, eliminating manual data entry, introducing real-time updates, and implementing automated notifications, which reduced errors by 90%. I also prioritized data security and compliance by incorporating strong encryption protocols and ensuring adherence to industry standards like WCAG for accessibility. Developing an intuitive interface, seamless digital payment options and personalized product recommendations further improved the customer experience.

 Through a comprehensive cost-benefit analysis, I helped identify potential savings of $300,000 over two years post-implementation, driven by reduced operational costs and increased revenue. This project highlights my ability to lead comprehensive requirements gathering, collaborate with cross-functional teams, and deliver innovative solutions that align with business objectives and improve customer satisfaction.